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Mintel data finds portable product formats prove popular in US.
January 22, 2018
By: Christine Esposito
Editor-in-Chief
New research from Mintel reveals the skin care formats that US female skincare users are most likely to have tried or are interested in trying include on-the-go products, such as exfoliating wipes (81%), waterless facial cleansers (69%) and sunscreen sticks (68%). Value remains a top priority when it comes to skincare routines, with consumers willing to pay more for products that give them the best bang for their buck. According to Mintel, three in 10 female skincare users are willing to pay...
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